Who is the Publisher?
The Publisher is Media Incorp.
For more information see the About Us page.
What is the Readership?
The readership of the Family Business Directory could potentially be the entirety of the Christian
Population in Australia, due to its online presence and the promotion we do through a variety of
Christian Media. Conservatively we would consider a potential readership of close to 800,000
realistic.
What sort of person advertisers in the Family Business Directory?
The Family Business Directory is primarily comprised of businesses owned and/or managed by
Christians. It provides a way for Christians across Australia to locate Christian service providers.
The Directory also provides a cost-effective advertising medium and enables owners of Christian
businesses to reach a targeted audience. The Family Business Directory is promoted in
Christian media and through churches, hence the Directory is (primarily) comprised of businesses
owned or managed by people connected to those networks, or who service those networks.
Another way of saying this is that participation in the Directory comes from people from within
local churches, businesses that have working relationships with local churches or who support
local churches. NB: No business can be Christian in/or of itself! It can only have Christian
owners/workers etc. (i.e. only a person, not a business entity, can make a decision of faith in
Christ to become a Christian)
Businesses we would not list and the reason why?
Media Inc is a Christian-based organisation and operates on Christian principles. Therefore, the
Publisher would not accept advertising that contradicts those principles (e.g. companies that
engage in any immoral activities, etc) or that contradicts its work in the community (e.g. alcohol
companies, etc.) This is a general guideline, however, Media Inc (as with any Publisher) reserves
the right to cancel any material deemed inappropriate.
How long has the Family Business Directory been in operation?
The Family Business Directory began operation in 2000 and is now with the name change to
Family Business Directory solidified, is in its 10th year of serving the Christian community.
How do I know if the Directory will work for me?
Whilst we cannot guarantee the effectiveness of the Directory for all businesses we know it works
for most, as approximately 60% of advertisers rebook every year.
The implementation of new, technology-based features will ensure that it continues to lead the
way in connecting Christian service providers with those in need.
How do I register?
To advertise, phone our friendly advertising team on 1300 72 66 25 (advertising enquiries only), email
advertising@familydirectory.com.au or register online.